Signalsearch
Search optimization · AI visibility · Content

Be found when people search, and when they ask.

We are a search optimization agency. We find what is holding your site back, fix it, publish content worth citing, and show you exactly what moved.

+243%
organic clicks, health insurance marketplace
+806%
search impressions, Medicare plan resource
2.76M
monthly impressions after one relaunch
12
months from launch to these numbers
Google Search Console, Nov 2024 → Nov 2025. Client names withheld.

Search changed. The work behind it changed with it.

Ten blue links are no longer the whole of search. People ask assistants, read AI summaries, and click less. Ranking still matters. Being the source an answer engine quotes matters just as much.

We work on both at once: the technical foundation that makes a site legible to crawlers, and the content and authority signals that make it worth citing. One team, one plan, one report.

Services
01

Search optimization

Keyword and intent research, information architecture, internal linking, and on-page work aimed at the queries that bring buyers rather than browsers.

02

AI optimization

Answer and generative engine work: entity clarity, structured data, citable formatting, and tracking of how often assistants reference you by name.

03

Content creation

Briefs, drafts, and edits from writers who know the subject. Comparison pages, guides, and landing copy built to answer a real question completely.

04

Web design & build

Fast, crawlable sites designed to convert. We build search into the structure instead of bolting it on six months later.

05

Local search

Profile management, review strategy, citations, and location pages for businesses whose customers are within driving distance.

06

Analytics & reporting

Clean measurement, one dashboard, and a monthly read of what changed and why. No vanity charts, no screenshots of rank trackers.

How we work

1 · Audit

Two weeks. Crawl, content, competitors, and AI answer coverage. You get the findings whether or not you hire us.

2 · Plan

A ranked list of work with effort, expected impact, and who owns it. Priced before anything starts.

3 · Build

Fixes shipped, pages written, schema deployed. We work in your stack or hand developers exact specs.

4 · Measure

Monthly report tied to pipeline, not impressions. Quarterly review of what to stop doing.

Selected results

All case studies →
Health insurance
+243%

Organic clicks in twelve months, after a full site rebuild and ongoing technical SEO.

Medicare resource
+488%

Organic clicks after an accessible redesign built around how seniors actually search.

Home services
4.5×

Lead capture conversions after a new site and a local search program.

Journal
Team reviewing search performance
AUG 2026

What actually gets a page quoted by an assistant

Six patterns we see across pages that get cited, and three that never do.

Migration checklist on a clipboard
JUL 2026

The migration checklist most teams skip

A replatform can erase two years of gains in a weekend. Here is the order of operations.

Analytics dashboard on a laptop
JUN 2026

Reporting that survives a budget review

How to connect organic work to revenue without pretending attribution is solved.

Services

Everything that decides whether you get found.

Engagements usually start with an audit and settle into a monthly retainer covering two or three of these. You can also hire us for one piece of work and nothing more.

Signalsearch team at work
01

Search optimization

We start from the queries your buyers actually type, then shape the site around them: what pages should exist, what each one is for, and how they link to each other. Most sites we take on have the right content buried in the wrong structure.

Included
Keyword and intent research
Information architecture and internal linking
On-page and metadata work
Competitor gap analysis
02

AI optimization

Assistants and AI summaries answer a growing share of queries without a click. Getting named there depends on being an unambiguous entity with well-structured, verifiable content. We build that, then measure how often you are the source.

Included
Entity and knowledge-graph work
Structured data and schema coverage
Citable content formatting
Assistant visibility tracking
03

Content creation

Writers who understand the subject, editors who cut. We plan the set of pages worth owning, then produce them at a pace your team can review. Every brief names the question the page answers and who it is for.

Included
Content strategy and calendar
Briefs, drafts, and editing
Landing and comparison pages
Refreshes of pages losing ground
04

Web design & build

Design and front-end that earns its rankings: fast, crawlable, and built to convert the traffic it attracts. We work in your stack or ship a new site end to end, then keep the technical foundation clean as it grows.

Included
Design and front-end build
Core Web Vitals and crawl health
Migration planning and QA
Conversion-focused templates
05

Local search

For businesses that serve a map, not a market. Consistent listings, reviews that keep arriving, and location pages that read like they were written by someone who has been there.

Included
Business profile management
Citation and NAP cleanup
Review generation workflow
Location and service-area pages
06

Analytics & reporting

Measurement you can defend in a budget meeting. We fix the tracking first, agree on which numbers matter, then report against them every month with a short written read.

Included
Analytics and conversion setup
Single dashboard, one source of truth
Monthly written analysis
Quarterly strategy review
Results

The work, and what it did.

Three engagements, described plainly. Every number below comes from Google Search Console or the client's own analytics, measured November 2024 against November 2025.

Delivered by our team under a previous agency. Client names withheld by request.
Health insurance marketplace · 12 months

A rebuilt site, and the organic clicks tripled

The platform helps people compare and buy health insurance. It had the content but not the structure: articles were hard to find, the templates were slow, and the homepage did nothing for search.

We delivered a custom redesign alongside a full SEO program — technical cleanup, information architecture, a homepage and article template built for discovery, and a lead form people actually complete.

Health insurance research on a laptop
+243%
organic clicks · 11,271 → 27,392 per month
+313%
impressions · 883K → 2.76M per month
Medicare plan resource · 12 months

Designed for seniors first, search second, and search followed anyway

The site helps people understand and enroll in Medicare coverage. Its audience needs large type, plain language, and pages that load on old hardware.

We rebuilt it around accessibility, then rewrote the architecture so each plan question had one clear page to answer it. On-site technical work and continuing optimization did the rest.

Two older adults reviewing health coverage
+488%
organic clicks · 6,871 → 33,532 per month
+806%
impressions · 396K → 3.19M per month
Home services · regional housekeeping company

A cleaning company that stopped losing visitors at the contact form

A housekeeping business serving one county, competing against national booking platforms for the same local searches.

We launched a semi-custom site with accessible contact forms, wrote copy aimed at homeowners rather than search engines, and ran local SEO alongside it. Lead capture conversions rose 4.5× after launch.

Housekeeper cleaning a bright window
4.5×
lead capture conversions after relaunch
1 county
local search footprint, fully covered
Free audit

Tell us the site. We will tell you what is wrong with it.

A real audit, not an automated report: technical health, content gaps, competitive position, and AI answer coverage. Two weeks, no cost, no obligation to continue.

01 We reply within one business day to confirm scope.
02 Read-only access to analytics and search console.
03 Findings walkthrough on a call, document to keep.
Prefer email? hello@signalsearch.io
Austin, TX · Remote team
We use this only to reply. No list, no sequence.

Request received.

Someone from the team will reply within one business day with next steps and the access we need.

Start with the audit. Decide after you read it.